10 Best Email Marketing Plugins for WooCommerce
Looking for a way to send out messages to everyone in your email list quickly? Or maybe you want to automate your email marketing campaigns? Use an email marketing plugin for WooCommerce.
By default, WooCommerce offers limited functionality for creating automated email marketing campaigns. Some basic features let you send emails when customers complete their orders or when they first sign up on your WooCommerce site. However, it doesn’t come with pre-built tools that let you create successful email marketing campaigns that help increase conversions for your business.
In this post, we’ll talk more about using email marketing plugins in WooCommerce to create automated marketing campaigns for your business and share some of the best plugins out there to help you get started.
The need for an email marketing plugin for WooCommerce stores
Before we jump into some of the best email marketing plugin options for WooCommerce, it’s important to first understand what email marketing is.
Email marketing is the process of sending out offers or messages to your target audience in hopes of selling something or encouraging people to visit your site. For instance, you can create an email marketing campaign to gain more clicks on newly published content. Similarly, you can also use email marketing to encourage people to try out your product or visit your online store.
However, if you’re looking to send out thousands of messages to your target audience, doing it yourself manually isn’t ideal.
While WooCommerce by default lets you send out basic store emails, it doesn’t let you send custom marketing emails to users when they abandon their cart or when they visit a specific product page.
This is why we recommend using an email marketing plugin for creating effective email marketing campaigns for your WooCommerce site.
Benefits of using a WooCommerce email marketing plugin
Here are some of the main benefits of using an email marketing plugin in WooCommerce:
- Automate email marketing campaigns. With more control over your email marketing, you can automate sending important emails to your target audience using the plugin or tool. For instance, you can set a time to send out emails automatically or send an email to users who abandoned their cart on your online store automatically. This not only helps run effective email marketing campaigns but is a great way to increase conversion for your business.
- Add all customers automatically to your email list. One of the major benefits of using an email marketing plugin is that it automatically adds all relevant users to your email list. This is something that’s unheard of in default WooCommerce and allows you to build your email list while ensuring all important emails are sent to customers on time.
- Pre-designed templates to send engaging emails. You also want the emails you send to your audience to be unique and engaging. This is why it’s best to use an email marketing plugin to create emails as it comes with pre-designed templates. This way, you can create engaging emails without having to spend hours creating a unique layout for your email each time.
10 best email marketing plugins for WooCommerce
Here, we’ll dive deeper into the best options for WooCommerce email marketing plugins and discuss their features.
#1. Mailchimp
Mailchimp is one of the most popular email marketing solutions for WooCommerce that comes pre-built with all the functionality you need to create effective email marketing campaigns for your business.
It makes it easy for you to sell more products thanks to its email automation features. For instance, you can set emails to be sent out based on the user’s browsing experience on your WooCommerce site. This means you can automatically send out cart abandonment emails, send cross-sell product promotions, and send re-engagement emails to lure lost customers back to your online store.
Pricing – You can get started with Mailchimp for free.
#2. Omnisend
Omnisend is a simple yet powerful email marketing automation tool for WordPress.
One of the standout features of Omnisend is that it’s pretty simple to first set up and use. All you need to do is download the plugin and it automatically syncs all your products, orders, and contacts so you don’t have to do anything yourself. Omnisend also features a drag-and-drop editor and pre-designed email templates that make it easy for you to quickly create engaging emails for your brand.
Pricing – Omnisend is free to use for 500 emails per month and lets you reach up to 250 contacts.
#3. Brevo
Brevo, formerly SendinBlue, is a professional solution for creating effective email marketing campaigns for your business
The plugin lets you create a professional-looking email quickly thanks to pre-designed email templates and an intuitive email builder. This makes it easier to create and send engaging emails to your audience, even if you’re not very tech-savvy. Brevo also lets you A/B test emails before sending them out to users. This way, you can make sure you’re sending out the perfect emails to your audience on time that help improve engagement or recover abandoned carts on your WooCommerce site.
Pricing – Brevo is free to use for sending up to 300 emails per day.
#4. Everest Forms
Everest Forms is a simple to use drag-and-drop form builder for WordPress-powered sites.
While the plugin is famously known for its form builder, you can use it to enhance your email marketing campaigns as it fully integrates with most email marketing tools. You can create a custom form that makes it easier for users to register for your email list and then use your email marketing tool to categorize users into lists. In addition to this, the Everest Forms plugin lets you create and use custom forms when creating engaging emails for your audience. This is a great way to send out unique-looking emails that are engaging and help increase conversions.
Pricing – You can get started with Everest Forms for $69 per year with the Personal plan.
#5. Mailster
Mailster is a full-fledged email marketing and newsletter plugin that makes it easy to create and send engaging emails to users in your email lists.
The great thing about Mailster is that it lets you send your latest products or posts as emails to your audience. This works great when creating incentivized purchase offers to encourage users to visit your online store and spend money. Mailster also lets you create and send out welcome emails to new users who register on your WooCommerce site. This is a great way to offer a sense of exclusivity while also ensuring all users are fully engaged with your content.
Pricing – You can get Mailster’s Regular License for $89.
#6. Newsletter
Newsletter is a simple-to-use email marketing plugin for WooCommerce that makes it easy to send and track emails on your online store.
You can easily create engaging emails for your subscribers within a few minutes using the drag-and-drop email builder. While Newsletter lets you send out your store’s emails conveniently, it also lets you display engaging newsletters on your WooCommerce site. This not only helps grow your email list but is a great way to encourage your site visitors to take action. In addition to this, Newsletter also comes pre-built with a Status Panel. This way, you can overview all emails that are sent from your online store, making it easier to run effective email marketing campaigns for your business.
Pricing – You can download and install the Newsletter plugin for free from the WordPress Plugin Directory.
#7. Sumo List Builder
Sumo List Builder is one of the more professional email marketing solutions in this list.
The plugin is very simple to use and makes it easy for all types of users, including non-tech-savvy ones, to create effective email marketing campaigns. You have access to all important features such as fully customizable email layouts, social media sharing, email opt-in forms, and an intuitive email builder for sending out welcome emails or cart abandonment emails.
Pricing – You can get started with Sumo List Builder for free.
#8. MailPoet
MailPoet is a popular email marketing plugin option for WooCommerce that makes it much simpler to manage and grow your email marketing campaigns.
While the plugin works great for creating automated email marketing campaigns, it also lets you build your email list by showcasing engaging opt-in forms on your WooCommerce site. This way, you can grab the attention of site visitors and encourage them to join your email list. Additionally, the plugin lets you create engaging emails using pre-designed templates and it makes it easy to manage all aspects of your email marketing campaign directly from the WordPress admin panel.
Pricing – The MailPoet plugin is free to download and use on your WooCommerce site.
#9. Ninja Kick
Ninja Kick is an intuitive email marketing plugin for WooCommerce sites that makes creating successful email marketing campaigns look easy.
The plugin offers robust functionality that lets you create engaging opt-in forms on your site to attract new emails, schedule and send emails on time, and help increase conversion for your business. You can create a beautiful-looking newsletter and display it anywhere on your WooCommerce site to grab the attention of your target audience. This not only helps you build your email list but also encourages more people to connect with your brand.
Pricing – You can get the Ninja Kick plugin for $25.
#10. WP Subscriber Pro
WP Subscriber Pro is a simple-to-use yet powerful email marketing plugin for WooCommerce sites.
Using the plugin, you can grow your email list by displaying attractive newsletters on your site, sending engaging emails on time to grab your customer’s attention, and increasing conversions for your business.
Pricing – You can get started with the WP Subscriber Pro plugin for $29 or use the free version that’s limited in terms of functionality.
Conclusion
Creating effective email marketing campaigns can be challenging and time-consuming, especially if you’re also responsible for handling other important parts of your business. This is why it’s essential to use an email marketing plugin to automate your email marketing campaigns while also growing your email list.
With so many great options available for email marketing plugins, choosing the best one for your online store can be difficult. You want to consider your budget, your brand’s major goals, and your audience when deciding between various email marketing plugins.
Check out our article on 10+ Content Upgrades to Generate Qualified Leads in 2023 for ideas.
What are some of the features you look for in an email marketing plugin for WooCommerce? Let us know in the comments box below.
