10+ Best Content Marketing Plugins and Tools for WordPress
WordPress is becoming increasingly popular amongst most business owners and marketers. This is mainly because WordPress is intuitive and offers a ‘one-off’ solution for creating blogs, online stores, and professional business websites. This means that WordPress is suitable for all types of people, even non-developers who want to create and run their websites.
However, by default, WordPress doesn’t offer much content marketing functionality to effectively promote your content. Instead, you can use some of the best content marketing plugins for WordPress to run and manage successful content marketing campaigns for your business.
In this post, we’ll take a close look at some of the best content marketing plugins you can use for your WordPress site.
#1. Canva
Whether you’re creating posts for your social media accounts or want to display infographics on your website, Canva is one of the best solutions for creating visual graphics for your business. With Canva you can create wall calendars, infographics, photo collages, desktop wallpapers, graphs, book covers, and mind maps for your business.
One of the great things about Canva is the ability to quickly create visual graphics for your business within minutes using attractive pre-designed templates. Simply select a template and add your brand’s unique colors to it. This way, you not only save time but also makes your content look much more professional. Additionally, Canva also features an online video recorder that lets you record a video directly from the Canva platform and lets you resize and trim the video according to your requirements.
Canva is a great content marketing tool for your WordPress site as it can help you quickly create quality, professional-looking content within a few clicks. This is important for ensuring your content marketing strategy is successful and helps increase conversions on your WordPress site.
#2. Grammarly
Grammarly is a tool designed to help you fix any grammar, spelling, and punctuation errors in any piece of content you write.
Using Grammarly, you can ‘fish out’ any errors such as spelling errors, grammatical errors, misused words, and incorrect punctuation from a paragraph or any text that you use for your WordPress site. It’s a great way to ensure your writing is 100% correct and doesn’t contain any common spelling or grammatical errors. This way, you project a more professional brand image and enhance the user experience on your website. On the other hand, if your writing contains errors and is hard to read, it can cause site visitors to dislike your content and potentially bounce off your website.
Grammarly is a robust content marketing tool you can use to enhance your writing and create top-notch content for your audience. This is especially useful if you create a lot of blog posts or want to ensure all the writing on your business website looks professional.
#3. Yoast SEO
Yoast SEO is one of the best options available for optimizing the SEO on your WordPress site.
It helps make your site up-to-the SEO standards and gives you extensive functionality to fully SEO optimize your content. Creating content is already a challenge and ensuring it’s fully SEO optimized takes more effort. This is why using the Yoast SEO plugin is a great idea as it helps you create SEO-friendly content by using high-priority keywords. This way, you can write better content with a more natural tone while also maintaining top-notch SEO standards. In addition to this, Yoast SEO does most of the work for you when it comes to optimizing your content for Google’s search engine. The robust content marketing tool automatically adds structured data to your site that is used by search engines to better rank your web pages in SERPs. This helps attract new site visitors and increase conversions on your WordPress site.
Dealing with SEO can be time-consuming and challenging, especially if you have other important business responsibilities to take care of. Using the Yoast SEO plugin, you don’t have to worry about ensuring SEO for the content you create. This way, you will have more time and resources to focus on improving the quality of your content.
#4. Revive Old Posts
Revive Old Post is a robust plugin that helps you share content or posts from your WordPress site to your social media platforms.
The tool not only lets you share your older content on your social media accounts and your WordPress site but also allows you to create scheduled WordPress posts. This is useful if you create content earlier that gets published at a late date. You can simply schedule the post to be published on a specific date that works perfectly with your content marketing strategy. Once the new post is published on your WordPress site, you can let Revive Old Posts automatically publish the scheduled post on all your social media accounts.
Revive Old Posts is a great content marketing tool to have as it can help enhance your content marketing campaigns and put them on autopilot while you get to focus on creating high-quality content.
#5. Trello
Trello is one of the most popular project management tools trusted by more than 50 million users worldwide.
It lets you create ‘Trello Cards’ that can be categorized into different lists which helps your staff members visualize the tasks they are required to do. It’s not only a great way to manage tasks but to also ensure proper deadlines for each task or project you assign to team members. Trello is really useful when you’re outsourcing work and want all information readily available for the expert to start working on your project.
If you have a team of experts that create content for you, using Trello to enhance the workflow might be a great idea. It can help you boost the effectiveness of your content marketing strategies by creating content on time and without any bottlenecks in communication.
#6. Smash Balloon
Smash Balloon offers a professional, yet intuitive solution for creating custom social media feed posts on your WordPress site.
It lets you create custom social media feeds and display them on the front-end of your WordPress site, without writing a single line of code. The best part is that you can fully customize the social media feeds according to your brand requirements, without having to worry about affecting the performance of your website. Its custom social media feeds are fully mobile responsive and automatically use your theme’s fonts. This not only saves you time but also helps make your WordPress site more user-friendly.
If your brand is big on social media, it’s worth creating a custom social media feed on your WordPress site. This lets you leverage social media to boost conversions and increase engagement on your site. Using the Smash Balloons plugin, you can create SEO-friendly custom social media feeds and customize them exactly how you want to within a few clicks.
#7. MC4WP: Mailchimp for WordPress
MC4WP: Mailchimp for WordPress is a simple plugin that lets you integrate Mailchimp email lists to your WordPress site and offer site visitors a better-looking newsletter.
You can create custom opt-in forms and display them instead of the default ones. For instance, you can create custom contact forms, checkout forms, and comment forms on your WordPress site. In addition to this, the plugin lets you create user-friendly and fully responsive sign-up forms for your site. This way, you can set which form fields to display and decide which information to send to your Mailchimp account.
Ideally, you want to offer a simple and easy way for customers to sign-up for your newsletters. It’s a great way to ensure your audience is interested in your content and gives you a better way to promote upcoming content. This is where the MC4WP: Mailchimp for WordPress is useful as it helps you seamlessly integrate Mailchimp to your WordPress site as well as display attractive opt-in forms on your site.
#8. Akismet Spam Protection
Akismet Spam Protection is an open-source, robust plugin designed to scan through the comments and contact form submissions on your WordPress site and remove spam from the actual comments and submissions.
The plugin automatically checks and filters all comments and submissions for you on your WordPress site. This way, you can easily identify spam submissions from real user ones. You can view each comment’s status history and see which ones were spammed or unspammed by the plugin or a moderator. In addition to this, Akismet Spam Protection also features a Discard function which completely blocks the worst spam comments and submissions. As a result, you save effort and resources while improving the performance on your website.
It’s important to make sure your WordPress site doesn’t contain malicious content. Even if you’re not the one publishing it, spam comments can flag your website from appearing higher in search engine results. As a result, it can cause lower engagement on your WordPress posts and reduced conversions for your business.
#9. Schema – All In One Schema Rich Snippets
Schema – All In One Schema Rich Snippets is an all-in-one solution for making sure your content appears in rich snippets in users’ SERPs.
Using the plugin, you can ‘feature’ your content on top of search engine results. This is done by including a short summary of a webpage with the content in Google’s, Yahoo’s, and Bing’s search engine results. It’s a great way to make sure your content stands out and grabs the attention of all prospective customers.
If you’re putting in all the effort in creating the content, you want to make sure it grabs the attention of a lot of people so it’s profitable for your business. Featuring your WordPress content in search engine snippets is a great way to promote and increase the click-through rate for your content.
#10. Autoptimize
If you’re looking for an easy way to optimize your WordPress site, the Autoptimize plugin is the best option for you.
It offers an intuitive interface that lets you aggregate, minify, cache scripts and styles, inline critical CSS and defer unused CSS, minifies HTML, optimize lazy-load images and Google Fonts, and even lets you remove the WordPress core emoji cruft and unused resources.
It’s important to make sure your WordPress site is fully responsive and offers a seamless browsing experience for all site visitors, including mobile or tablet users. This is why it’s better to use a robust plugin such as Autoptimize to take care of all optimizations on your WordPress site. As a result, you improve the user experience on your site and encourage more site visitors to view your content.
#11. Rank Math SEO
Rank Math SEO is a WordPress plugin designed to help you rank your web pages better in SERPs using powerful AI technology.
It suggests you ways to improve the SEO for your content and offers intelligent recommendations to help you start. You can add unlimited focus keywords and let the plugin do its magic. Additionally, it uses Artificial Intelligence technology that lets you write fully SEO optimized content without having to worry about maintaining top-notch SEO standards. This not only helps enhance the user experience on your WordPress site but also helps rank your content better in users’ search engine results.
It’s a great plugin to have, especially if you create a lot of text-based content such as blog posts, tutorials, magazines articles, and business letters. This lets you create SEO-friendly content from the get-go and helps improve content visibility by displaying it on the top of users’ SERPs.
#12. IFTTT
IFTTT is a modern tool that helps you connect any app with devices and lets you share content automatically across platforms.
Using the robust plugin, you can create powerful automation that help you enhance the workflow for your business. For instance, you can post your photo on a social media account and the tool will automatically post it on your WordPress site and other connected social media accounts.
IFTTT can help enhance your content marketing campaigns by implementing different ways to automate repetitive processes. This frees up more time and resources for you to focus on creating higher-quality content and promoting it.
Conclusion
WordPress offers a wide range of content marketing plugins and tools you can use to enhance the effectiveness of your content marketing strategy. However, choosing the right one from so many options can be a challenge.
Ideally, you want to keep some of the best content marketing tools and plugins at your disposal to ensure your content marketing strategies work out exactly as planned. This way, you attract more site visitors and increase the growth of your WordPress site.
Also, be sure to check out our article on the 8 Different Types of Content Every Business Needs on Its Website.
What are some of your favorite content marketing plugins and tools for WordPress? Let us know in the comments box below.
