Your Digital Marketing Arsenal: The 12 Must-Know Channels for Success!

Are you looking for a way to grow your brand’s outreach and increase conversions? Use multiple digital marketing strategies.

Digital marketing proves to be a great way to grow your brand’s reach and attract more users to your brand. While it’s important to focus on the quality of your content or create the perfect product, you should spend more time promoting it through effective digital marketing channels. This will help to increase sales and improve brand loyalty for your business in the long run.

In this article, we’ll dive deeper into some of the best digital marketing channels you can use to your advantage and improve sales for your company.

The basics of digital marketing

Digital marketing refers to all types of marketing efforts that take place online or on the Internet. This means promoting products or services through video, content, SEO, or email and getting it in front of the eyes of more people. This is also why digital marketing is one of the main ways companies and brands connect with their audiences and get their messages out.

One of the main reasons behind establishing an effective digital marketing strategy is that it lets you analyze various marketing solutions that might be good. This way, you can then see which one works the best for your business and focus on dedicating more resources toward the successful marketing channel for your brand.

Let’s quickly go over some of the major benefits of digital marketing:

• Helps build an online presence. Promoting your brand and products helps create a better online presence for your business. This way, more people will get to know about your brand and can help increase conversions by focusing more resources on enhancing the buyer’s journey.

• Excellent return on investment (ROI). Digital marketing gives a great return on investment as it directly promotes your products so people make more purchases or give your business more money.

• A cost-effective way of generating more leads. Through many digital marketing channels, you can generate leads for your business. These leads can later be nurtured into sales for your brand. As a result, it’s a great way to generate more leads for your business while ensuring it’s still cost-effective for your business.

12 effective digital marketing channels for businesses

Here, we’ll dive deeper into some of the best effective digital marketing channels that you can use to attract more site visitors and increase conversions for your business.

#1: Content marketing

Content marketing involves planning, creating, and publishing high-quality content for your brand’s target audience. This high-quality content helps offer more value to your interested users and can help them progress through the buyer’s journey.

Compared to publishing ads or writing a review about your product or service, creating high-quality content that helps customers make purchase decisions is a far better option. This is because it not only offers more value to users but is a great way to essentially “convince” users that your product or service is the solution they need.

Content marketing is also a great way to address common pain points or problems of your target audience. This is a great way to offer a more “relatable” experience for users as you’re talking about the problems or issues they’re looking to solve. For example, you could create a “How to get rid of any bad habit within a week” blog post that’s more relevant to your audience and position your life coaching service as the ultimate solution. This not only helps keep your audience engaged with your content but also offers an “end-solution” for addressing their pain points.

As a result, content marketing can help increase brand authority while also giving your site traffic an adequate boost. This ultimately leads to more sales for your business and helps you identify as an industry expert.

Check out these 15 eCommerce Content Marketing Strategies for ideas on how to get started.

#2: Email marketing

Email marketing is also a great marketing channel for your business to gain new leads and increase conversion.

Email marketing essentially involves interested users registering for your email list and then receiving exclusive updates or notifications directly to their inboxes. The main benefit of building an email list is that it helps cater to a more direct connection between you and your audience. In addition to this, it’s also a great way to segment your audience or interested users into different categories. For instance, you can create a VIP list and an email list that only contains audiences from a specific country or geographical location. This helps you create better-targeted offers or essentially lets you run customized email marketing campaigns for your brand.

Email marketing is one of the best ways to nurture your business’s leads and improve conversions. This is because you can send out specific messages to specific users at a specific time. This is one of the best ways to deliver a more enhanced user experience while ensuring a better relationship with your customers. Additionally, you can also create an automated email marketing campaign that automatically sends emails to registered users based on their actions on your site. For example, you can automatically send an email if a customer abandons their shopping cart, or send an email to encourage conversions when users visit a specific blog post.

#3: Social media marketing

In today’s day and age, social media is one of the biggest outlets for creating brand awareness, and audience engagement and for diverting more traffic to your brand’s website.

Social media platforms offer a more casual approach to building relationships with your audiences. This is because you can freely listen to the wants and requirements of your audience so it’s easier for your business to cater to them. For example, you can host a live video asking your audience questions to better understand what kind of solution they’re looking for. As a result, you can cater better to your audience and offer products or services that help them deal with their major pain points. It also helps improve customer retention and is a great way to enhance brand loyalty.

While social media is great for building better connections with your audience, it’s not necessarily great for directly promoting or selling your products. This means you need to focus more on communicating with your audience rather than just promoting and selling your products or services through social media marketing channels.

#4: Affiliate marketing

Affiliate marketing is when your brand pays other businesses, bloggers, influencers, and high-traffic website owners to promote your products or services. It’s basically a pay-to-promote marketing campaign that gives you the option to outsource your product promotions to a network of affiliate members. WordPress plugin businesses, for example, can use affiliate marketing to increase sales.

An affiliate will promote your product to their audience in many ways such as back-linking your products on their website, showcasing how your product works in blogs, or sending promotional emails to people in their email list. When anyone from their affiliate link buys your product, the affiliate will earn a percentage-based payment that’s been agreed upon previously. A great benefit to this type of marketing is that if there are no purchases made, you’re not obligated to pay your affiliate members. This way, you’re only exposed to the benefits of affiliate marketing with not many downsides as you don’t have to pay a single penny if a sale is not made.

Affiliate marketing is a great solution for promoting your product and getting it in front of the eyes of more people. This is because affiliate marketing helps expand your brand’s reach by getting in front of other brands’ audiences or essentially is a great way to tap into other brands’ audiences.

While for the most part affiliate marketing is a safe and sure way of gaining new subscribers, it still has some risks associated with it. For instance, if your affiliate member embeds your products on spammy websites, it makes your brand look unprofessional and damages your reputation in the long run.

#5: Video marketing

Since most people are visual learners, it’s important to implement video marketing when considering all digital marketing channels for your business.

For example, you can choose from a wide range of video formats including live videos, case studies, event videos, how-to videos, product demos, webinars, podcasts, or industry expert interviews. This gives you a better chance of attracting more audiences with your content and helps them make informed purchase decisions on your site.

You can also use existing, popular content on your site to create video marketing content. For instance, you can use customer testimonials to create a video that helps other users relate better to how your product or service helps fix problems. Similarly, you can create a how-to or instructional video using detailed blog posts. This helps you cater to more users, even people who only like to view video content before making purchases.

#6: SEO

SEO plays one of the most important factors in generating more site traffic and increasing conversions on your site. This is because Search Engine Optimization refers to your content being displayed to users who are searching for it.

Search Engine Optimization helps drive relevant traffic to your brand’s site and can help build better brand awareness in your industry. To enhance the SEO of your content, you first need to understand simple concepts such as using high-priority keywords, using backlinks, and understanding how Google ranks web pages. For starters, it’s important to use backlinks and high-priority keywords when publishing content on your site. These “keywords” essentially are search engine queries that most interested users will make to find your content. On the other hand, you also need to take into consideration important metrics such as page load speed, website responsiveness, and security. This will help Google see your webpage as the best result that can be ranked on top of users’ search results. In return, it will help grow organic traffic on your site and increase conversions as you’re directly catering to users’ search queries with your content.

#7: SEM

SEM or Search Engine Marketing is kind of similar to SEO as it also involves promoting your content through search engines. However, the only big difference is that you’re essentially paying for clicks while showcasing your content in search engine results.

The main advantage of using SEM is that it helps your content or your web pages rank higher, even higher than organic search results that are earned through better SEO. This not only helps improve content visibility but also helps improve conversions on your site. Showcasing your content above organic search results also helps catch the attention of users who are looking for solutions or answers. This way, you’re ensuring a top spot in search engine results that will help attract and divert relevant audiences to your site and eventually lead them to purchase.

#8: Influencer marketing

Influencer marketing works in a very simple way. You’re essentially using the influencer’s fan following to promote your content or your products. This way, you can leverage the fan following and appeal to a wider audience than you would’ve through paid ads or targeted marketing.

It’s also helpful in building better brand trust and is a great way to overcome the challenge of people not trusting your brand because it’s the first time they’re hearing about you. Influencer marketing goes a long way and can help you attract audiences that already trust your brand. For example, you can pay a Youtuber or a Facebook Influencer to showcase your product’s use cases in their content. This will inform their audiences about your brand and your products that might be the best solution to their problems. As a result, you improve brand awareness and increase sales for your business.

Since influencers work with thousands, if not, millions of fans that will follow what they’re preaching or showcasing, it’s best to draft a solid influencer marketing plan so you don’t end up showcasing the “bad” side of your business. Additionally, If you’re promoting your products directly to such a huge audience, you can expect to pay a hefty price for influencer marketing.

#9: Mobile marketing

Mobile marketing is not a commonly used marketing tactic but is great for connecting your brand with audiences that browse the internet on their mobile devices. With mobile devices becoming more powerful and can fulfill any use case, it’s hard to leave mobile marketing when considering all digital marketing channels for your business.

One of the main ways you can cater to mobile users is through QR codes. QR codes help mobile users conveniently scan and find the content they need, without having to manually find your brand or make search queries. For instance, you can offer a QR code for a new blog post on your social media page. This will help mobile users directly navigate to your site and to the blog post you just published. Similarly, you can use QR codes to cater to qualified leads for your business. For example, you can offer a discount QR code after users register for your email list.

The easiest way to set up a QR code in WordPress is by using the free Qyrr plugin.

Mobile marketing is becoming popular as time goes on due to user convenience and ease of use. However, this also makes it even more important to focus on creating effective mobile marketing strategies and catering to all mobile users who want to connect with your brand.

#10: Referral marketing

Referral marketing is one of the most effective ways to attract more customers and increase conversions for your brand.

Referral marketing involves registered users, subscribers, or customers promoting your product or service for you in exchange for a discount or monetary gain from your business. For instance, an already subscribed user may tell their friends and family to also subscribe to you so they can receive a 10% discount on their next subscription fee.

Similarly, you can also ask your valued customers to promote your content or your product on their social media in exchange for discounts or exclusive perks. For example, you can ask users to write an online review or make comments on product listing pages for other people to see. This helps new users trust your brand easily and encourages them to also make purchases with your business.

#11: Partnership marketing

Partnership marketing involves two businesses working in collaboration to create an effective marketing campaign that benefits both parties.

For instance, if you sell apparel products, you can reach out to a printing company and create exclusive, limited-time products for both audiences. This way, you not only improve sales but also help your brand tap into other businesses’ audiences.

You can also collaborate or work side-by-side with a business that compliments your product. For example, you can offer free wedding cakes with purchases of designer wedding dresses. This makes it easier for new people to trust your brand and helps customers find other solutions they require that might not be possible to fulfill with the brand they’re already associated with.

#12: Display ads marketing

We saved the best for last; displaying ads on the internet to promote your products. It’s probably one of the oldest and most effective ways to grow your brand’s reach and promote your products better.

You can showcase big, clear CTA buttons on high-traffic websites to encourage more users to make purchases, even if this is the first time they’re hearing about your brand. To maximize efficiency, it’s best to use ad marketing in collaboration with other digital marketing channels such as SEM, social media advertising, and video advertising.

Conclusion

With so many digital marketing channels to promote your brand and its products, it can be hard to decide on the right options for your business. This is why it’s recommended to implement multiple digital marketing channels at once so it’s more rewarding and helps create more effective marketing campaigns for your business.

What are some other digital marketing channels that help increase conversions and build better brand awareness? Let us know in the comments box below.