How to Increase Content Relevance

Creating high-quality, premium content is a great way to encourage more people to visit your site and purchase from you. But it’s important to consider that creating successful content not only requires unique, high-quality content, it’s also important to make sure it’s relevant content.

Ideally, you want to create content that not only is informative for your audience but also relevant to your business and to your audience. This keeps your audience engaged with your content and helps attract new site visitors to your business’s website.

In this article, we’ll talk about what is relevant content and some of the effective ways to increase content relevance for your business.

Why is it important to create relevant content?

Offering your audience only high-quality content can sometimes not be enough to encourage them to keep coming back for more, you also need to make sure the content is relevant. As a result, it helps keep your audience engaged with your content and also prevents them from bouncing off your site.

Publishing relevant content is also important for providing authentic and detailed information about your product or service. This way, you not only promote your products better but also help customers make informed purchase decisions on your site. As a result, it makes it easier for your audience to trust your brand and find value in your product and service.

Since most business owners are already publishing relevant content, you don’t want to stay behind the curve. If your content has low content relevancy, your audience will bounce off your site and visit other competitors’ sites that publish relevant content.

This is why increasing content relevance should be a top priority for any business owner. It’s a great way to ensure stable growth for your business in the long run by keeping your audience engaged with your content. In addition to this, it also helps improve brand loyalty and customer retention for your business so you don’t have to worry about losing prospective customers to your competitors.

If you’re operating in the B2B space, check out this article on How to Write Successful B2B Marketing Content for more information.

5 ways to increase content relevance

Since you’re putting in so much effort to create high-quality content, you want to make sure it helps attract your target audience.

Here, we’ll go through some of the best ways to increase content relevance on your site and keep your audience fully engaged with your content.

#1. Determine who your clients are

Just like any marketing strategy, it’s important to start researching your client base before you start making changes to your content. If you don’t know what is exactly ‘relevant’ to your audience, there’s little chance you’re going to attract them with your content.

It’s a great idea to interview past and current clients of your brand to have a better understanding of the people who are interested in your content. It’s a great way to identify your business’s unique qualities and strong points. For instance, you can ask your clients questions such as:

• “How did our brand help you solve your problem?”
• “Where did you hear about our service?”
• “What made you choose our brand over other competitors?”

Asking questions similar to these can help you better understand what really attracts your target audience to your brand.

You can also create content from clients’ Q&A sessions. While this may sound very plain, creating content based on what’s important for your audience will help make your content more relevant for them. People who have the same problems will be encouraged to engage with your content and will find it more relevant than reading about a generic, trending topic. There’s a higher chance of other clients looking for similar solutions as your past clients. So you want to make sure you’re targeting the right demographic of people and creating content that’s most relevant to them.

#2. Use high-priority keywords

SEO plays a big part in improving your content visibility in users’ SERPs and ensures it gets in front of the eyes of your target audience. If people don’t get to see your content when they search for solutions, it reduces the traffic to your web pages and reduces profitability from creating content.

Ideally, you want to include high-priority keywords in your content to promote your content to your target audience. Search engines recognize such important key phrases and then rank your web pages accordingly in users’ search engine results. The higher your web page ranks in SERPs, the more likely the user is going to visit your web page first.

You can research high-priority keywords according to the industry your brand operates in and according to the ongoing trends. This helps you catch the potential wave of customers who are on the look for robust solutions for their ongoing problems.

#3. Repurpose and reuse content

Increasing content relevancy can be a challenge for some businesses due to a lack of published content. However, the trick to increasing content relevance isn’t to publish more content, it’s to repurpose and reuse the very best content. This is content that is already relevant to your audience. You can add more material to it and present it in a different way.

For instance, you can repurpose old blog posts into podcasts and let users enjoy a detailed explanation or discussion of the same, relevant, and trending topic. This helps increase content relevance for your business, without having to constantly think of successful content ideas.

Check out this roundup of the 8 Different Types of Content Every Business Needs on Its Website for ideas and inspiration.

Similarly, you can also create video content from your existing blog posts or text-based content. This is a great way to cater to all types of site visitors, especially visual learners who don’t prefer to read long and detailed articles even though the content is relevant to them. This makes your content much more accessible to all types of customers and in return helps you increase conversions.

Pro tip: Repurposing and reusing content is also a great way to maximize content efficiency for your business.

#4. Include facts and research in your content

Most businesses and business owners tend to look for facts and research-based information when finding content that’s relevant to them on the internet. This is why it’s important to include authentic and factual information in your content as it helps you identify yourself as the industry expert. As a result, more people will have an easier time trusting your brand with their money and help you become the industry leader.

You can create research-based content by publishing case studies of your clients and how your product and service have helped them transform their business. This will help other prospective clients “relate” to the content more and make it easier for them to spend money on your product or service.

#5. Let analytics identify the best content

Analytics not only are great performance indicators but also can help you identify the “best” content you’ve published so far. It’s an easy way to increase content relevance by knowing what works the best and what kind of content your audience likes to see the most.

For instance, you can use the content from your most popular blog posts and create an online course using the same topic and content. This will help you create successful, more relevant content for your audience as it’s already of people’s interest. You can also try out new content ideas that you might think will work the best and use analytics or performance indicators to see what will work better for the future. You constantly want to monitor the analytics for your published content, especially if you’re trying to increase content relevance for your business.

Conclusion

Increasing content relevance can be a challenge, especially if you don’t know where to start.

To recap:

For starters, you need to consider your target audience and start considering what’s “relevant” for them. This will give you a better idea of what kind of content to create. It’s also important to make sure you use high-priority keywords that help catch the attention of search engines. This way, interested users will see your web pages on top of their search engine results. Additionally, you can also repurpose and reuse some of your most popular content as it’s already relevant to your target audience.

Do you have any questions about how to increase content relevance? Let us know in the comments box below.